Oh my Czechness!
Would your toothpaste smell as minty if it didn't have that slick little leaf logo on the box? In an image-driven society, it seems everything needs a boost in the form of an eye-catching slogan or snappy design.
Countries are no exception.
That's why the Czech Republic has come up with a brand-new logo with the aim of presenting itself as a modern and multifaceted member of the European Union.
From now on, a colorful field of speech bubbles that can be filled with Czech images will help shape the image that people abroad create of the Czech Republic. In one prototype, the images range from hockey star Jaromír Jágr to Pilsner Urquell to contact lenses (a Czech invention). (The Prague Post)
So the winner of the new country logo competition launched by Ministry of Foreign Affairs of the Czech Republic in 2005 is a field of cartoonish speech bubbles which has inspired a lively discussion cross the country, but no matter what it’s going to show up in various occasions as the new brand of the Czech Republic. Drum roll…
Find out the various ways, officially recommended by the Ministry of Foreign Affairs, that this logo is going to be used here; and the other four designs in the final list here.
And since those bubbles "serve as a template with ever-changing content", 'tis time to try it out…
The Slogan? "Come drink us up." – Hell yah, you bet your ass we will!
Countries are no exception.
That's why the Czech Republic has come up with a brand-new logo with the aim of presenting itself as a modern and multifaceted member of the European Union.
From now on, a colorful field of speech bubbles that can be filled with Czech images will help shape the image that people abroad create of the Czech Republic. In one prototype, the images range from hockey star Jaromír Jágr to Pilsner Urquell to contact lenses (a Czech invention). (The Prague Post)
So the winner of the new country logo competition launched by Ministry of Foreign Affairs of the Czech Republic in 2005 is a field of cartoonish speech bubbles which has inspired a lively discussion cross the country, but no matter what it’s going to show up in various occasions as the new brand of the Czech Republic. Drum roll…
Find out the various ways, officially recommended by the Ministry of Foreign Affairs, that this logo is going to be used here; and the other four designs in the final list here.
And since those bubbles "serve as a template with ever-changing content", 'tis time to try it out…
The Slogan? "Come drink us up." – Hell yah, you bet your ass we will!
posted by Jenny H. at 11:16
4 Comments:
One of the greatest lies ever told was that Chinese don't drink.
True that. Prosim, Jenny- you are my idol.
Too much coconut enthusiasm for me here, which should be cracked down to small doses. Before I start breaking them from the heart I'll down a good ol' pivo first… that and some delicious tofu.
(Side note: are all coconuts tofu haters?)
Coconuts taste good! :)
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