One more green bottle...

"Oh my god, it’s totally pretending to be wine!" said Raphael, Friday night when I showed him the new packaged Staropramen bottled beer that Geri bought for me from Carrefour. According to the news, the rebranding campaign cost the Staropramen Brewery tens of millions of crowns and took more than a year. Staropramen is now packaged in a green bottle with a new logo.



Believe us the new bottle looks fine empty, but an unopened new Staropraman does seem to be trying to look like wine… Fortunately the content itself isn’t. It’s still our good ol’ Staropramen that lives a few blocks away.